Privacy Policy

Last Updated April 21, 2014

This Privacy Policy explains how information about you is collected, used and disclosed by Cloak, Inc. ("Cloak") when you use our websites, mobile applications and other online products and services (collectively, the "Services") or when you otherwise interact with us.

Our Privacy Principles

1. We will never distribute, lend, share, sell or give your email address or other information to anybody, except as expressly provided in this privacy policy.

2. Our app utilizes your Instagram, Foursquare, Twitter, and Facebook accounts to provide location data about people you know, and using Cloak does not generate any new location information, nor does it communicate your location to us or anyone else using the app.

Collection of Information

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information when you connect your accounts, use the Services inside the app, request customer support or otherwise communicate with us. The types of information we may collect include your username, password, email address, phone number, age and any other information you choose to provide.

Information We Collect Automatically When You Use the Services

When you access or use our Services, we automatically collect information about you, including:

Use of Information

We may use information about you for various purposes, including to:

Sharing of Information

We may share information about you as follows or as otherwise described in this Privacy Policy:


We use Google Analytics to track usage within Cloak. This is so we can optimize future builds to fit in with users' behaviors, and general curiosity about how many users there are and what they're doing.

Third Party Services

This privacy policy does not apply to the practices of third parties that we do not own or control, including but not limited to any third party websites, services and applications, such as Instagram, Google, Twitter, Foursquare, Instagram, and Facebook ("Third Party Services") that you elect to access through the service or to individuals that we do not manage or employ. While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Services. We encourage you to carefully review the privacy policies of any Third Party Services you access.


To try to prevent unauthorized access, maintain data security, and ensure the correct use of information, we have put in place certain physical, electronic, and managerial procedures to safeguard and secure the information we collect online. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our website, you can send email to us at

COPPA Compliance

Protecting the privacy of the very young is especially important to us. For that reason, we never collect or maintain information from those we actually know are under 13 years old, and no part of Cloak is structured to attract such persons.

Your Choices

Account Information

You may delink any of your social accounts by editing your account settings within our Services. If you wish to delete your account, please remove Cloak from your device, but note that we may retain certain information as required by law, for legitimate business purposes, or as part of our regular retention practices. We may also retain cached or archived copies of information about you for a certain period of time.


When you first launch any features of our Services that collect location information, you will be asked to consent to our collection of this information. If you initially consent to our collection of location information, you can subsequently stop the collection of this information by changing the preferences on your mobile device. If you do so, certain features of our Services will no longer function. You may also stop our collection of location information by following the standard uninstall process to remove our Services from your device.


Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.

Push Notifications/Alerts

Cloak may send push notifications or alerts to your device. You can deactivate these messages at any time by changing the notification settings on your device.

Modifications To This Policy

We reserve the right to modify this privacy policy at any time. If we make material changes to this policy, we will notify you here and by means of a notice on our home page.

Contact Information

If after reviewing this privacy policy, you should have any questions or concerns about it, please send an email, in English, to

Cloak, Inc.
14 Murray St. #166
NY, NY 10007